Greenyard decided to increase its involvement in the Sustainability Initiative Fruit and Vegetables (SIFAV) as they launched their new collaborative sustainability strategy for 2025. As of today, there are five Fresh companies involved: Bakker Belgium, Bakker Barendrecht, Fresh Solutions, Greenyard Fresh Belgium and Greenyard Fresh Germany.

SIFAV’s new ambitions focus on significantly reducing the environmental footprint across the supply chain, addressing social sustainability topics such as improving incomes and working conditions and strengthening due diligence reporting and transparency. These ambitions touch upon each of the priority areas which are at the heart of Greenyard’s sustainability strategy: climate action, water stewardship, zero waste and responsible sourcing.

The official launch of SIFAV 2025 on 9 March marked the beginning of an intensive five-year period during which experts from the various Greenyard Fresh companies will assist in the joint development of sustainability policies, approaches, and tools equipping SIFAV Partners with practical support to work towards the targets. Examples are a Sustainability Risk Tool to understand and prioritize risks across a diverse fruit and vegetable portfolio and an Environmental Footprint Index to calculate the actual footprint of a product.

As Greenyard and SIFAV clearly share the same beliefs, an intensified collaboration will undoubtedly enable all stakeholders to achieve sustainability improvements throughout the entire value chain and advance the industry as a whole.

For more information: Press Release SIFAV