Greenyard (Euronext Brussels: GREEN) announces that it intensifies its cooperation with its
Fresh Direct operation in Belgium and has reached an agreement to obtain 100% in Greenyard
Fresh Direct Belgium
To emphasize this intensified cooperation, an agreement with Ben De Pelsmaeker, Managing
Director and Co‐shareholder of Greenyard Fresh Direct Belgium, has been reached to take over his
49% stake in the company, formerly called ‘Ben Fresh’. Through this transaction Ben De
Pelsmaeker will become shareholder of Greenyard at 19,68 €/share.
This announcement is another step in the common vision of Ben De Pelsmaeker and Greenyard to
cooperate with clients over the long term, with a high degree of client support. The Fresh Direct
operation in Belgium has potential for future growth and has been integrated within Greenyard’s
Fresh operations since their relocation end 2016. Ben De Pelsmaeker will continue to lead
Greenyard Fresh Direct Belgium.
Furthermore, this transaction fits within Greenyard’s strategy to be in control as much as possible
of all the operations.