Testimonials

Marketing Manager, Greenyard Fresh Netherlands

Gerrit Jan Kornet

“I was asked to write my own job description. That’s pretty unique, I think.”

“I started working at Greenyard more than 5 years ago. It was my dream to work in a company close to the retailers and asked Greenyard if I could come work for them. I was asked to write my own job description, to explain my vision and how I wanted to change and try out new things. That’s pretty unique, I think.”

More ‘yummy’
“Everybody knows fruit and vegetables are good for our health, we never have to explain that. Yet people drink more soda than they eat fruit and vegetables. Worldwide, the consumption is even decreasing. Because fruit and vegetables are ‘difficult’ and ‘not yummy’. As Marketing Manager, I see it as my mission to change that perception and find new ways to make them more ‘yummy’.”

Partnering with the retail
“Fruit and vegetables are an important category for retailers. They are actually one of the main reasons why people go to the grocery store on a regular basis. So there’s a huge opportunity there. That’s why we believe in building strong partnerships with our clients. We want to share our expertise and help them develop and expand the fruit and vegetables category. And that’s an exciting challenge.”